Social media analytics can be a bit different. It's important to consistently measure your social media performance.
Through analysis, you can easily find out what interests your audience or what does not attract them at all. Are you lost in all these different analytics and outputs you can measure? Let's take a look at some of them!
These are some of the basic analytics you can track:
Reach: The number of people who see your content.
Impressions: Number of views of your content.
Commitment: The number of interactions people have with your content.
Audience: Age, location, gender, etc.
TIP: Check when your audience is online – this will help you know when is the best time to post.
Let us know in the comments what your favorite analytics tool is.